10 proven ways to drive traffic to your website

10 proven ways to drive traffic to your website

traffic, traffic shaping, alexarank, alexa sites, spirit traffic, google ads, ads, adwords, facebook ads, googleads, vivo ads,

Many companies struggle to come up with new and innovative ways to increase website traffic. There is a lot of misinformation on the internet about how to get more visitors, which can lead to repeating the same overused strategies and not seeing positive results.

If you want to increase website traffic both organic and paid ways, here are 10 ways that are proven to work.

1. Do keyword research

Always include relevant keywords in your content. Keywords should be used naturally, not crammed into the content so much as detracting from the main idea or distracting the reader. It is important to use keywords throughout the content, such as meta description, page title, URL, headings, and multiple times throughout the text.

To do keyword research, you can use tools like Moz, Ahrefs, and SEMrush. These sites show which keywords your competitors are using, how often people search for your keywords, how much a keyword costs for PPC ads, related keywords and more valuable insights to guide your keyword strategy. Hiring an SEO agency is always an option, as they can provide valuable insights and perform audits to identify issues that may be preventing your site from appearing in search engines.

2. Create memorable content

It is not enough to simply post content; You need to create memorable content that cuts through the noise. In fact, useful and memorable content is one of the best ways to increase website traffic.

People use Google to find specific, comprehensive, and accurate answers to their questions, and your content needs to be there to provide those answers. In fact, websites with blog content generate 434% more pages indexed by search engines than those without. In addition, sites that publish more than 16 posts per month get approximately 3.5 times more traffic than sites that publish zero to four articles.

The bottom line is that when you pay attention to the content you create and publish regularly and look for what your audience wants to see, your web traffic should improve.

3. Write guest posts

Guest posting for other websites is an effective way to build backlinks, increase referral traffic, and increase your search engine results page (SERP) rank. You should always carefully research websites in your industry to make a presentation.

First, look at the content of the website and make sure it is of high quality, check the domain authority and learn about the guest posting policies. Also ask the post if they would promote the post on social media and if they would share with you.

4. Maintain active social media pages

Social media plays a huge role in attracting visitors. Here are some of the methods that should be used to increase website traffic:

Post content (blogs, e-books, white papers, infographics, videos, etc.) on your social media platforms.

  • Engage with your followers by replying to them, posting their content, and tagging them.

Use relevant tags

  • Update the link in your bio to promote new content as it's released.
  • Change the cover to promote new content
  • Tag influencers who might be interested in your content
  • Include attractive information from the content to entice people to click on its link.
  • Reply to other people looking for answers with links to your content

5. Use advertisements to increase website traffic

Advertising through paid search, social media and display advertising can be an effective way to increase website traffic. There are pros and cons to each option - for example, users can block display ads and the average cost-per-click (CPC) for Google Search Ads is between $1 and $2 per click - so it's important to set a budget and goals before investing too much. money in it.

For example, when running pay-per-click (PPC) ads, it is very important that you start with one campaign and several different sets of ads that contain the keywords you want to target. Once the campaigns are launched, look at how the audience will behave with different keywords. It's possible that one keyword only resulted in impressions that didn't drive site traffic, while another keyword resulted in clicks and conversions.

6. Sending email newsletters

Promoting content through email newsletters is an effective way to increase website traffic. Here are some email marketing best practices:

  • Include engaging information from the content in the subject line and in the body of the email.
  • Insert a link or button that subscribers can click to read more content.
  • Make sure your emails are optimized for mobile devices. Links should be easy to see as 46% of all emails are opened on mobile devices.
  • Use the personalization tactic by including the subscriber's name.
  • Make your email visually appealing with well-designed templates.
  • Run A/B testing to see which versions of emails get the most views and clicks.

7. Influencer reach

Industry influencers seek to share content that their followers will enjoy. Companies can contact influencers in a number of ways, including:

Tag an influencer in a social media post if your article is relevant to their content or research.

Ask the influencer for an interview/Q&A and then tag or email the influencer when posting content. They are more likely to share your content with their audience.

Do a review with a few influencers (eg “10 Experts Predict Small Business Trends for 2020”) and tag each contributor when promoting the post on social media.

Pay influencers to post sponsored posts on their social media pages.

If you don't know where to start, try using tools like HypeAuditor and BuzzSumo to find the right influencers in your industry, or contact a digital marketing agency that can help you recruit influencers.

8. Create a useful industry tool or content

Giving potential customers something useful is a great way to increase your traffic. For example, we've created an editorial calendar template here at our content marketing agency that anyone can download. We wanted to give marketers a tool to make it easier to create and publish content.

Create various tools and content to help others in your industry and then host them on your own websites for free. By hosting restricted content/tools (offering content and tools in exchange for user contact information), you can increase your revenue and generate new leads. Another way to increase website traffic is to promote content/tools in relevant LinkedIn groups or forums where industry members interact.

9. Place press releases in influential publications

When companies create press releases to promote themselves or their clients, they shouldn't post it on a press release distribution site and wait to see what happens. They need to actively promote the release and present it to influential websites and publications in their industry.

When we want to deliver good news to our customers, we post it to industry blogs and publications that their audience reads. As a result, we can collect dozens of new leads and increase customer referral traffic.

10. Exchange backlinks

With so many companies trying to increase website traffic, there are many opportunities for backlink exchange. Access relevant sites and submit your content as an additional resource for inclusion in a site publication. To add extra incentive, you can offer a mutually beneficial backlink exchange by offering to add one of their links to your post as well.

This is exactly what we did for one of our clients, Rainbow Muffler & Brake. We created a blog post for them called “The Essential Car Travel Checklist.” We then found relevant websites through Pitchbox and contacted them to see if they would like to promote our post.

WheelScene approved exchange of backlinks and social media posts resulting in a 23,245% increase in views! If companies find the right backlink exchange partner, they can make big money.

Increase site visits today

By taking these steps, businesses can look forward to increasing website traffic over time. While many of these methods can provide instant gratification, others will take a little more time and patience. Keep moving forward by trying different methods and analyzing the results.

No comments
Post a Comment

Post a Comment


google.com, pub-3379519618288676, DIRECT, f08c47fec0942fa0